CLIENT
RANGE BEAUTY
SPEC. WORK
YEAR
2023
DELIVERABLES
PROMOTION
PRINT MEDIA
SOCIAL MEDIA
Range Beauty is a skincare and makeup brand that focuses on creating makeup suited for all skin types, specifically people with sensitive skin and eczema. They offer a wide range of shades suited for all skin tones, focusing on tones for people of colour who often aren’t accurately represented in makeup brands. The brand celebrates inclusivity, people of colour, social justice, women empowerment and body positivity.
Range Beauty began a grant initiative called “Range Beauty Skin Scholar Grant” to support people of colour who want to become dermotalogists and help them reach their professional goals, as well as address the extreme underrepresentation of people of colour in the dermatology field.
The billboard and poster advertisements implore a heavy focus on this scholar grant program, prompting viewers to scan the QR code to learn more about the program and join the conversation on Twitter.
